Custom Automation vs. Monday.com

Why Monday.com Automations Isn't the Right Choice for Google Workspace

Monday.com Automations is a popular automation platform, and for good reason - it makes automation accessible to non-technical users. But when your business runs on Google Workspace, Monday.com Automations's generic approach creates more problems than it solves.

The Monday.com Automations Limitations

1. Automation quota limits on all plans

Monday.com caps your automation runs based on your subscription tier. If you're a high-volume business, you'll find yourself hitting these limits halfway through the month, forcing an expensive upgrade just to keep your business running. Custom automation on Apps Script has no per-run cost, allowing you to scale without the "Growth Tax."

2. Expensive seat-based pricing

Monday.com forces you to pay for seats for every user who needs to interact with the system. This becomes prohibitively expensive for large teams or when you need to provide access to external contractors. Custom automation lives within your existing Google Workspace, utilizing the licenses you already pay for.

3. Fragmentation: Yet another platform to manage

Every new SaaS tool adds cognitive load and administrative overhead. Your team now has to manage permissions, security settings, and notifications in Monday.com and Google Workspace. By building natively in Google, you eliminate this fragmentation. Your automation lives where your work happens, reducing the need for another browser tab and another platform to master.

4. Superficial integration depth with Google Workspace

Monday's connectors handle basic tasks like "Create a row in Sheets" or "Send an email." But they fail when you need deep integration, such as creating complex Google Slide decks from Sheet data, managing granular file permissions in Drive, or interacting with Google's Admin SDK for employee onboarding. Apps Script provides root-level access to the entire Workspace ecosystem.

5. Rigid automation builder with fixed templates

Monday.com offers thousands of pre-built integrations and templates. But "pre-built" means generic. Your workflows have unique requirements that don't fit cookie-cutter templates. When you're forced to adapt your process to fit Monday.com Automations's limitations, you end up with workflows that are "good enough" instead of optimal. Custom automation is built around your process, not the other way around.

6. Data residency and siloing risks

When you automate with Monday.com, your business data is copied and stored on Monday's servers. This creates "Data Silos" where critical information is no longer searchable or reportable from within your primary Google ecosystem. It also introduces security risks. Custom automation keeps your data 100% within your Google tenant, ensuring you maintain full control and compliance.

The Custom Automation Alternative

We build custom Google Workspace automation - automation that's purpose-built for your exact workflows, not generic templates.

How Custom Automation Solves These Problems

• Unlimited complexity - Build workflows as sophisticated as your business requires
• No per-task fees - Run automation unlimited times with zero additional cost
• Deep Google Workspace integration - Native access to all Workspace features via Apps Script
• Dedicated support - We maintain, monitor, and update your automation proactively
• Future-proof - Built on Google's platform, not a third-party middleman
• Straightforward migration - We can replicate your Monday.com Automations workflows and improve them

How Long Until It Pays for Itself?

Let's talk economics. With Monday.com Automations:

Monthly Costs:

• Base plan: $20-100+/month
• Per-task overages: Often $100-500+/month for active automation
• Total: $150-600+/month = $1,800-7,200/year

Custom Automation Costs:

• One-time development: $5,000-15,000 (depending on complexity)
• Ongoing support: $500-1,000/month (optional, many clients don't need it)
• Total Year 1: $11,000-27,000
• Total Year 2+: $6,000-12,000/year

For moderate to heavy automation users, custom automation pays for itself within 6-12 months while providing:

• Unlimited automation runs
• Customization for your exact workflow
• Dedicated support
• No monthly surprises or overage charges

Why Our Clients Switch from Monday.com Automations

Our typical Monday.com Automations migration client:

• Spends $200-500/month on Monday.com Automations (and still hitting limits)
• Has grown past generic templates (needs custom logic)
• Wastes time working around platform limitations
• Wants dedicated support instead of community forums

After switching to custom automation, they:

• Eliminate monthly platform fees
• Get unlimited automation capacity
• Build workflows that actually match their process
• Have someone to call when something breaks
• Sleep better knowing their automations are actively monitored

The Migration Process

Switching from Monday.com Automations to custom automation is straightforward:

1. Audit your Monday.com Automations workflows - We analyze what you've built and identify migration candidates
2. Design better workflows - We propose improvements based on your business logic
3. Build custom solutions - We implement in Google Apps Script with better features, performance, and reliability
4. Parallel testing - Run old and new side-by-side until you're confident
5. Sunset Monday.com Automations - Switch over completely and cancel your subscription

Most migrations complete in 4-8 weeks depending on workflow complexity.

Why Google Apps Script is Better Than Monday.com Automations

You already have it. Google Apps Script is included with your Google Workspace account - no additional tools to manage, integrate, or pay for.

It's more powerful. Apps Script has native access to the full Google Workspace API, something Monday.com Automations can never fully replicate.

It's cheaper to operate. No per-task fees, no subscription limits, no monthly bill creep as your automation grows.

It's maintainable. We write clean, documented code that your team can understand and maintain long-term.

Ready to Leave Monday.com Automations Behind?

If you're frustrated with Monday.com Automations's limitations, pricing, or lack of support, let's explore custom automation for your workflow.

Step 1: Workflow Audit (Free)

Send us your Monday.com Automations workflows and we'll evaluate migration feasibility and ROI.

Schedule your free audit →

Step 2: Custom Proposal

Based on your workflows, we'll propose specific custom automation solutions, timeline, and cost.

Step 3: Development & Migration

We build your custom automation and run parallel testing with Monday.com Automations until you're confident everything works correctly.

Step 4: Launch & Ongoing Support

We deploy your custom automation and provide ongoing maintenance and support.

Frequently Asked Questions

See the FAQ section below for answers to common questions about migrating from Monday.com Automations to custom automation.

Ready to reclaim the time and money you're spending on Monday.com Automations?

Let's talk about your specific workflows and how custom automation can serve you better. Schedule your free workflow audit to get started.