How a Google Script Slashed 20 Hours Per Fundraising Event
A custom Google Apps Script automated the end-to-end event workflow for a nonprofit, eliminating manual tasks across registration, communication, and follow-up.
Difficulty
Intermediate
Time Required
8-12 hours
Technologies
4 Tools
The nonprofit lost over 90 hours annually to manual processes like calendar updates, email outreach, and data entry, leading to delayed donor engagement.
A single Google Apps Script was built to automate form responses, calendar invites, email confirmations, reminders, check-in tracking, and thank-you emails within Google Workspace.
Saved 20 hours per event—240 hours annually—while improving donor response time with same-day thank-yous and error-free data management.
How a Google Script Slashed 20 Hours Per Fundraising Event
The Grind Before Automation
Twelve events a year. Same chaos every time:
- 3 hours/event rebuilding calendars and forms — 36 hours lost annually
- 5 hours/event copy-pasting emails — 60 hours on manual outreach
- Paper check-ins caused delays, errors, and double data entry
- Thank-yous sent 3-5 days late — donors noticed
- Data scattered across sheets — year-end reporting took days
Burnout was real. So was donor drop-off.
The Fix: One Script, Full Workflow
No third-party tools. No extra cost. Just Google Apps Script automating the entire event lifecycle — from registration to thank-you. Everything runs inside Google Workspace. Secure. Scalable. Silent.
How It Works (in 60 Seconds)
Submit form → auto-calendar invite + confirmation email.
7 days out → reminder. 1 day out → reminder.
Check-in live via Sheet.
24 hours post-event → thank-you with donation link.
All automatic. Zero clicks.
Build It: Tools & Setup
Required
- OAuth Scopes:
https://www.googleapis.com/auth/calendar- manage eventshttps://www.googleapis.com/auth/gmail.send- send emailshttps://www.googleapis.com/auth/spreadsheets- store data
- Permissions: Google Workspace account, editor access to master Sheet
- Config: Store settings in a
Configtab orPropertiesService—EventID,Title,Date,Capacity,CalendarID. No code changes needed for new events.
Core Script
// Pseudo code for the application
FUNCTION onFormSubmit(event)
TRY
GET Registrant Sheet
GET Submission Row Data [Name, Email, Title, Date]
VALIDATE Data
GET Calendar Event by Title & Date
IF Event Not Found:
CREATE Calendar Event
ADD Email as Guest to Event
SEND Confirmation Email
SUBJECT: "Confirmed: {Title}"
BODY: "Registered for {Date}..."
UPDATE Sheet Status to "Confirmed"
CATCH Error
LOG Error to 'ErrorLog' Sheet
THROW Error
END FUNCTIONSetup in 7 Steps
- Create master Sheet: Tabs —
Registrants(Name, Email, Event, Date, Status),Events,ErrorLog - Link Google Form: Match fields to columns. Set destination to master Sheet
- Deploy script: Extensions > Apps Script. Paste code. Authorize (click “Advanced” → “Go to [project]”)
- Install trigger: Triggers > Add trigger →
onFormSubmit, “From spreadsheet”, “On form submit” - Add reminders: Create
sendReminderOneWeekandsendReminderOneDay. Use time-driven triggers (daily at 6 AM) - Build check-in dashboard:
Check-Intab with=FILTER(Registrants!A:E, Registrants!C:C=[Event Name]). UseonEditto timestamp check-ins - Set post-event emails:
sendThankYouruns 24h after event. Include donation link. Trigger via time-based event
Fix Common Issues Fast
- Script not running? Verify trigger setup. Check OAuth scopes. Look for error emails from
apps-scripts-notifications@google.com - Emails failing? Quota: 100/day (Gmail), 1,500/day (Workspace). Gmail Quotas. Use BCC batching or upgrade. Retry from
ErrorLog - Duplicates or missing guests? Script matches events by title + date. Enforce naming. Max 200 guests per event. Validate email format
Need This for Your Team?
Skip the weekend build. We’ll deploy it in your nonprofit by Friday — branded, tested, and team-trained.
Book a 30-minute call. Get a 30-day code warranty. If it breaks, we fix it — free.
Use Case 1: Automated Attendee Communication
A Google Script triggers personalized confirmation emails and calendar invites immediately upon form submission, replacing manual follow-ups for hundreds of guests. ROI: Saves 12 hours of administrative data entry and email correspondence per event.
Use Case 2: Real-Time Auction & Raffle Management
The script automatically calculates winning bids from a spreadsheet and randomly selects raffle winners based on weighted ticket quantities, instantly notifying winners via SMS or email. ROI: Reduces manual tallying and winner verification time by 5 hours.
Use Case 3: Instant Digital Tax Receipting
Upon payment confirmation, the script pulls donor data into a Google Doc template, converts it to a PDF, and emails the official tax receipt to the donor. ROI: Eliminates 3 hours of manual document creation and reduces clerical errors by 95%.
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